Data

Returns an object exposing the static data fields. These fields are the same for all visitors on all page loads until you modify your project.

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Note

optimizely.get("data") is a performance-intensive operation; as such you should use it sparingly. For example, if you need to get multiple pieces of data in the same function, call it once and reuse that reference:

JavaScript

var data = optimizely.get('data');
var experiment = data.experiments[myExperimentId];
var firstAudience = data.audiences[experiment.audienceIds[0]];

Syntax

data = window["optimizely"].get("data");

Parameters

Parameter	Child Attribute	Description
data string	N/A	The argument indicating to get data information. Required.

Return value

Parameter and Type	Child Attribute	Description
StaticData	N/A	The object contains the fields of the objects you've created using the Optimizely UI or REST API.
audiences object[Audience]	Child attribute of type StaticData	An object mapping an audience ID to an audience.
conditions array	Child attribute of type Audience	Conditions the visitor must have to be in the audience.
id string	Child attribute of type Audience	The ID of the audience.
name string	Child attribute of type Audience	The audience name.
events object[Event]	Child attribute of type StaticData	An object mapping an event ID to an event. Events determine how/what user behavior is tracked.
apiName string	Child attribute of type Event	A machine-readable name for the event. The apiName value can be used in the event function to indicate which event has occurred.
eventType string	Child attribute of type Event	The eventType of the event can be either click or custom to indicate that this event is a Click event or a Custom event. Click events are tied to a specific page and are automatically triggered when a click occurs on the element indicated by the eventFilter.selector value. Custom events need to be manually triggered by executing the event function.
eventFilter EventFilter or undefined	Child attribute of type Event	A filter that indicates when an event can automatically be triggered. This is currently only set for events with the eventType click. The filter value is undefined for events with the eventType value set to custom.
filterType string	Child attribute of type EventFilter	The type of filter for an event. Currently the only valid value is target_selector.
selector string	Child attribute of type EventFilter	A CSS style selector that indicates which element on the page is being tracked.
id string	Child attribute of type Event	The event ID.
category string	Child attribute of type Event	An event category that was selected upon creation of the event. Some valid values for category are "added to cart", "saved", "shared", "searched", "purchased", "converted", "signed up", "subscribed", "other".
name string	Child attribute of type Event	A user-chosen name for an event.
pageId integer or undefined	Child attribute of type Event	A page ID that indicates the page object this event is related to. This event is only executed on the URLs set in the page object. The pageId field is always undefined for events with the eventType set to custom.
campaigns *object[Campaign]	Child attribute of type StaticData	An object mapping a campaign ID to a campaign. Campaigns are generated in projects and help tie audiences to experiences.
changes array[Change]	Child attribute of type Campaign	Changes on a campaign level. These changes are executed every time the campaign gets activated, regardless of the experiment and variation a visitor is assigned to.
* *	Child attribute of type Change	This object can contain project- or environment-specific properties that are not predefined.
commitId string	Child attribute of type Campaign	A new "commit" is made every time a campaign is published. The commit ID refers to the commit that was made. Every time a campaign is published, the commit ID changes.
experiments array[Experiment]	Child attribute of type Campaign	An array of experiments within the campaign. For AB tests, there is always one experiment. Personalization campaigns can have more experiments.
audienceIds array[string,array]	Child attribute of type Experiment	Representation of audience conditions for the experiment, including audience IDs and combinators. See audience_conditions for format.
audienceName string	Child attribute of type Experiment	Representation of the name of audience(s) used in the experiment.
id string	Child attribute of type Experiment	The ID of the experiment.
name string	Child attribute of type Experiment	The name of the experiment.
integrationSettings IntegrationObject	Child attribute of type Experiment	An object that contains all the integration settings enabled for this experiment. Each key in the object is mapped to a particular integration.
* *	Child attribute of type IntegrationObject	This object can contain project- or environment-specific properties that are not predefined.
variations array[Variation]	Child attribute of type Experiment	The variations within an experiment. There are one or more variations in an experiment.
actions Action	Child attribute of type Variation	The actions that are executed once a visitor gets bucketed in this variation. The actions describe the variation.
pageId string	Child attribute of type Action	The ID of the page where the action will take place.
changes array[Change]	Child attribute of type Action	An array of changes that have been set up for this page.
* *	Child attribute of type Change	This object can contain project- or environment-specific properties that are not predefined.
id string	Child attribute of type Variation	The ID of the variation.
name string	Child attribute of type Variation	The name of the variation.
weightDistributions null or array[WeightDistributionsObject]	Child attribute of type StaticData	Traffic allocation among the variations in the experiment.
entityId string	Child attribute of type WeightDistributionsObject	The ID of the variation that has the endOfRange value assigned to it.
endOfRange integer	Child attribute of type WeightDistributionsObject	Each object in the array has a endOfRange value. The endOfRange of the current object minus the endOfRange object of the previous object is the traffic allocation assigned to the variation. The last object in the array always has a endOfRange value of 10000.
id string	Child attribute of type Campaign	The ID of the campaign.
name string	Child attribute of type Campaign	The name of the campaign.
holdback integer	Child attribute of type Campaign	The holdback value on a campaign represents the percentage of visitors excluded from a campaign. If the holdback is set to 500, then 5% of all visitors are excluded from the campaign.
policy string	Child attribute of type Campaign	The policy of a campaign indicates whether the campaign is an AB test or a Personalization campaign. The possible values are: single_experiment: A normal AB test random: A Personalization campaign
integrationSettings IntegrationObject	Child attribute of type Campaign	An object that contains all the integration settings enabled for this campaign.
* *	Child attribute of type IntegrationObject	This object can contain project- or environment-specific properties that are not predefined.
pageIds array[string]	Child attribute of type Campaign	An array with the IDs of all the pages that are used within the campaign.
pages object[Page]	Child attribute of type StaticData	An object mapping of a page ID to a page. Pages are used to determine where experiments will execute and to track user behavior.
apiName string	Child attribute of type Page	A machine-readable name for the page. The apiName value can be used in the page function to indicate which event has occurred.
id string	Child attribute of type Page	The page ID.
category string	Child attribute of type Page	An event category that was selected upon creation of the page. Some valid values for the category are "added to cart", "saved", "shared", "searched", "purchased", "converted", "signed up", "subscribed", "other".
staticConditions array	Child attribute of type Page	A user-chosen name for a page.
tags array[VisualTagObject]	Child attribute of type Page	An array of the visual tags saved on a page. Read more about visual tags.
category string	Child attribute of type VisualTagObject	A tag category that was selected upon creation of the tag. Some valid values for the category are "category", "subcategory", "title", "price", "other".
locator string	Child attribute of type VisualTagObject	The logic/CSS selector indicating where a tag is located on the page.
apiName string	Child attribute of type VisualTagObject	A machine-readable name for the tag.
locatorType string	Child attribute of type VisualTagObject	A enum that indicates if the locator is custom "javascript" or a "css_selector".
experiments object[Experiment]	Child attribute of type StaticData	An object mapping of an experiment ID to an experiment. Every campaign has one or more experiments.
audienceIds array[string,array]	Child attribute of type Experiment	Representation of audience conditions for the experiment, including audience IDs and combinators. See audience_conditions for format.
audienceName string	Child attribute of type Experiment	Representation of name of audience(s) used in the experiment.
id string	Child attribute of type Experiment	The ID of the experiment.
name string	Child attribute of type Experiment	The name of the experiment.
integrationSettings IntegrationObject	Child attribute of type Experiment	An object that contains all the integration settings that are enabled for this experiment. Each key in the object is mapped to a particular integration.
* *	Child attribute of type IntegrationObject	This object can contain project- or environment-specific properties that are not predefined.
variations array[Variation]**	Child attribute of type Experiment	The variations within an experiment. There are one or more variations in an experiment.
actions Action	Child attribute of type Variation	The actions that are executed once a visitor gets bucketed in this variation. The actions describe the variation.
pageId string	Child attribute of type Action	The ID of the page where the action will take place.
changes array[Change] or string	Child attribute of type Action	An array of changes that have been set up for this page.
* *	Child attribute of type Change	This object can contain project- pr environment-specific properties that are not predefined.
id string	Child attribute of type Variation	The ID of the variation.
name string	Child attribute of type Variation	The name of the variation.
weightDistributions null or array[WeightDistributionsObject]	Child attribute of type StaticData	Traffic allocation among the variations in the experiment.
entityId string	Child attribute of type WeightDistributionsObject	The ID of the variation that has the endOfRange value assigned to it.
endOfRange string	Child attribute of type WeightDistributionsObject	Each object in the array has a endOfRange value. The endOfRange of the current object minus the endOfRange object of the previous object is the traffic allocation assigned to the variation. The last object in the array always has a endOfRange value of 10000.
variations object[Variation]	Child attribute of type StaticData	An object mapping of a variation ID to a variation. The variations are used in experiments and experiences.
actions Action	Child attribute of type Variation	The actions that are executed once a visitor gets bucketed in this variation. The actions describe the variation.
pageId string	Child attribute of type Action	The ID of the page where the action will take place.
changes array[Change] or string	Child attribute of type Variation	An array of changes that have been set up for this page.
* *	Child attribute of type Change	This object can contain project- or environment-specific properties that are not predefined.
id string	Child attribute of type Variation	The ID of the variation.
name string	Child attribute of type Variation	The name of the variation.
projectId string	Child attribute of type StaticData	The ID of your Optimizely Web Experimentation project that is installed on this page.
accountId string	Child attribute of type StaticData	The ID of your Optimizely Web Experimentation account.
dcpServiceId string or null	Child attribute of type StaticData	The ID of a DCP service associated to the project installed on this page.
revision string	Child attribute of type StaticData	The revision of your snippet. The revision is incremented every time the snippet is updated.

Example Call

JavaScript

data = window["optimizely"].get("data");

Example Return Value

JavaScript

{
  "audiences": {
    "4728608810": {
      "conditions": ["and", ["or", ["or", {
        "value": "search",
        "type": "source_type",
        "name": null,
        "match": null
      }, {
        "value": "campaign",
        "type": "source_type",
        "name": null,
        "match": null
      }]]],
      "id": "6618392098",
      "name": "Search traffic"
    }
  },
  "events": {
    "4958230289": {
      "category": "other",
      "name": null,
      "eventType": "click",
      "apiName": "blog_clicks_hero_nav",
      "id": "4958230289",
      "eventFilter": {
        "filterType": ".hero-container",
        "selector": "target_selector"
      },
      "pageId": "4761512980"
    }
  },
  "campaign": {
    "6676370413": {
      "holdback": 500,
      "activation": {},
      "integrationSettings": {},
      "viewIds": ["6678290257"],
      "experiments": [{
        "weightDistributions": null,
        "audienceName": "Chrome users",
        "name": null,
        "bucketingStrategy": null,
        "variations": [{
          "id": "6626731852",
          "actions": [],
          "name": "Variation #1"
        }],
        "audienceIds": ["6672770135"],
        "changes": null,
        "id": "6666781105",
        "integrationSettings": null
      }],
      "id": "6676370413",
      "weightDistributions": null,
      "name": "Example personalization campaign",
      "commitId": "6667420425",
      "decisionMetadata": null,
      "policy": "ordered",
      "changes": null,
      "pageIds": ["6678290257"]
    }
  },
  "pages": {
    "6678290257": {
      "category": "other",
      "staticConditions": ["and", ["or", {
        "type": "url",
        "value": "https://developers.optimizely.com/",
        "match": "simple"
      }]],
      "name": "Homepage",
      "tags": [{
        "category": "other",
        "locator": ".push-quad > a:nth-of-type(1)",
        "valueType": "string",
        "locatorType": "css_selector",
        "apiName": "view_docs_button"
      }],
      "apiName": "homepage",
      "id": "6678290257"
    }
  },
  "experiments": {
    "6661191859": {
      "weightDistributions": [{
        "entityId": "6665951608",
        "endOfRange": 5000
      }, {
        "entityId": "6670551924",
        "endOfRange": 10000
      }],
      "audienceName": "Everyone else",
      "name": null,
      "bucketingStrategy": null,
      "variations": [{
        "id": "6665951608",
        "actions": [],
        "name": "Original"
      }, {
        "id": "6670551924",
        "actions": [{
          "viewId": "6678290257",
          "changes": [{
            "selector": ".flex-justified--center > div:nth-of-type(1) .push-double--top",
            "dependencies": [],
            "attributes": {
              "html": "Web "
            },
            "type": "attribute",
            "id": "4810EE32-D209-4EBD-A8DC-6CE245DA8B6B",
            "css": {}
          }],
          "pageId": "6678290257"
        }],
        "name": "Variation #1"
      }],
      "audienceIds": null,
      "changes": null,
      "id": "6661191859",
      "integrationSettings": null
    }
  },
  "variations": {
    "7600254716": {
      "id": "7600254716",
      "actions": [{
        "viewId": "7585662249",
        "changes": [{
          "selector": "h1",
          "dependencies": [],
          "attributes": {
            "html": "Develop with Optimizely! "
          },
          "type": "attribute",
          "id": "EE809A94-4044-4DD0-B387-D05D478ED702",
          "css": {}
        }],
        "pageId": "7585662249"
      }],
      "name": "Variation #1"
    }
  },
  "projectId": "6663270427",
  "accountId": "200607994",
  "revision": "2433",
  "dcpServiceId": "3383760141"
}

Description

A function to get the data object. The data object contains the fields of the objects you've created using the Optimizely UI or REST API. For example, if you create a new experiment using an audience, page and event, then you can expect to find all of those objects in the data object that's returned from this function.